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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes Margaret Mark, Carol S. Pearson
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This approach was popularized by Margaret Mark and Carol S. One of the best examples of a successful 'outlaw' brand is Harley-Davidson. The hero and the outlaw building extraordinary brands through the power of archetypes. Pearson in their 2001 bookThe Hero and The Outlaw: Building Extraordinary Brands Through the Power of Archetypes. The Hero and the Outlaw: Building extraordinary brands through the power of archetypes By Margaret Mark and Carol S. Margaret Mark and Carol Pearson expanded Jung's range of archetypes, and outlined twelve basic archetypes in their 2001 book – The Hero and the Outlaw – Building Extraordinary Brands through the Power of Archetypes. The Hero and The Outlaw: Building Extraordinary Brands Through the Power of Archetypes. The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes. Can't you just The subtitle is “Building Extraordinary Brands Through the Power of Archetypes. The Hero and The Outlaw is a fascinating book. The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes · Margaret Mark (Auteur), Carol S. The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark, Carol S.